This year’s project of the Interprofessional Studio ‘Seed to Scene’ (S2S) is the result of new forms of collaboration within the creative disciplines. Therefore S2S cannot merely be defined as architecture, as a performance space or as a social and political event, but rather as the sum of these components.
With S2S we created a platform for the discussion of experimental collaboration in the creative field. Bringing together various components of design, the events in London’s Covent Garden have demonstrated new innovation strategies for creative networks and are the starting point for a series of further events in the UK and Europe.
The studio aimed to explore the scalability of creative processes. Taking inspiration from the structural scale of seeds at a microscopic level, S2S is also literally the seed of the discussion on how to frame creativity today and offers a platform for artistic performances, interactive installations and workshops. S2S develops into large-scale social projects through the negotiation between different participating disciplines, finally expressed in a multi-dimensional film scene documenting the creative network in operation. The overall space of the scene begins to shift the perception of event, daily activity, scale, time, physical and virtual construction and with this the remit area of activity of the creative disciplines.
AAIS has collaborated with many professionals and individuals including film producer Rosa Bosch; music producers Ben Wolff and Andy Dean (Music Technology Ltd); and organisations such as New Deal of the Mind initiated by Martin Bright, which seeks to create employment opportunities for the creative industries; c/o pop, the organisers of Europe’s biggest creative industries convention in Cologne; and the dancers of New Movement, who brought the installations to life.
The entire design of the set from furniture to stage design and installation, fashion and music was produced in close collaboration with this year’s participants. We achieved a lot in trying to make the impossible possible – in the environment of the AA such innovation becomes reality.